Noticia

However, the demands of the fast-moving consumers good industry have been pressing on gravure printing just as much: increasingly short run production and time-to-market, packaging customization, ready to recycle packaging substrates and the need for global brand color consistency.

“Gravure is still the most highly regarded printing process for packaging due to its unique capability to create fine print and incredibly sharp definition graphics with an unmatched eye-catching shelf appeal – all at very high speeds and low costs” says Jonathan Giubilato, Gravure Product Line Manager at Bobst Italia, BOBST’s Center of Excellence for gravure printing, laminating and coating technologies.

“However, the time has come for gravure to get out of its well-established comfort zone of medium and high-volume productions and become a printing technology to be considered for all of today’s market requirements”.

Global color consistency is a conformity that brand owners aim to achieve on a global scale because when it comes to their favorite brands, consumers tend to perceive the lack of color consistency as a product quality issue. Therefore, printers and packaging converters must be equipped to deliver on this request and the adoption of the Extended Color Gamut (ECG) technology is one of the essential conditions.

oneECG for gravure printing presses is an open-partnership system to multiple suppliers, developed for use with solvent-based and water-based inks. oneECG partners along the value chain collaborate to achieve the highest color stability, repeatability and consistency and are certified to ensure quality of results on BOBST gravure ECG ready presses.

The adoption of the Extended Color Gamut printing in gravure can bring many additional advantages in addition to the 100% repeatability of color consistency and print job quality.